Who is driving the wild cartridges to become the mainstream of the market? In fact, in my eyes, the biggest help is the vape brand. A cartridge is more than 30 yuan, which is more expensive than cigarettes. Some people can use up a cartridge a day, so its cost is more than cigarettes, and vape Many users are not smokers in the first place, so a cartridge of 30 yuan makes them feel that the cost of vape is too high.
Huge profits are the driving force behind counterfeiting and wildcards. Counterfeit brand cartridges are also sold for 30 yuan, with a net profit of more than 20 yuan. Wildcard cartridges can be sold for about 20 yuan, and the profit is more than ten yuan. is huge.
The vapes that use cartridges are all rechargeable vapes. Generally, the price of a set of vapes (plus 3 cartridges) is between 168-268 yuan for branded vapes. The profits brought about by repeated purchases are definitely more attractive. Moreover, the cost of vape with the same quality as genuine vape is not low, otherwise the poor quality will make users pay for it. But the cartridges are different. They are also from regular vape manufacturers, and the quality is not too bad. As for the taste, they will also find e-liquid manufacturers to customize e-liquid, and even these e-liquids are similar to The e-liquid of genuine cartridges comes from the same source, so the experience brought by wild cartridges may not be worse than that of genuine cartridges. In addition to the price difference, there are no wild cartridges in the market for counterfeit cartridges and cartridges so popular.
Is the wild cartridge a fake cartridge? We need to determine this first, because the wild cartridge does not use the brand logo of the brand, and even the appearance is very different. For example, someone uses a color that is completely opposite to the genuine one. So from the standpoint of users, they know that these are not genuine cartridges, but they still buy them because the price of these wild cartridges is more affordable.
Both brands and users hate counterfeit products, but wild cartridges are different. Although brands hate these wild cartridges, they wish they would disappear soon. However, these wild cartridges are very popular with users, and it is basically impossible for genuine cartridges to increase in price under the condition of enjoying cheap prices.
I personally think that the behavior of the market needs to put the interests of users first. While protecting the brand copyright, we also need to protect the interests of users. Everyone knows that once a brand is in a monopoly position, the price of their products will only rise higher and higher, and even the means of hunger marketing will appear, and the price of cartridges can be raised to a sky-high price, just like Apple’s for The 30% commission for Apple mobile phone apps is the same. Although it is very unreasonable, there is no way for everyone to lose the interests of users.
The emergence of wild card cartridges makes this possibility of monopoly disappear. Is the benefit of the brand or the user first? As a user, I think the company that puts users first can go further. Wild card The existence of cartridges is caused by the high premium of the brand side. If the brand side can give users a profit, even if the price of genuine cartridges is higher, users are willing to buy genuine cartridges.
Rather than cracking down on wild cartridges, brands should improve the quality of their products and at the same time pass on profits to users. Such wild cartridges will automatically disappear.
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