In recent years, the use of vape among Chinese teenagers has been on the rise. Relevant departments have repeatedly introduced a series of measures from the perspective of protecting minors, including vape and e-liquid factory, and dealers are not allowed to sell vape to minors, especially through the Internet.
Vape products have been removed from the shelves of major e-commerce platforms, but the reporter found that some new disguised sales methods appeared on the Internet. After putting on the vest, vape still flows to the youth group through multiple channels, and the loopholes in the supervision of online sales cannot be ignored.
On a mainstream e-commerce platform, some merchants are still selling products such as vape charging boxes. When the reporter asked whether he could buy vape, the other party reminded him in a cryptic way, and if necessary, he could add a WeChat account for consultation. At the same time, the vape online sales platform has gradually shifted from a mainstream e-commerce platform to a social platform favored by teenagers. According to media reports, there are still many so-called vape "agents" who distribute to WeChat merchants through social platforms such as WeChat. But most of these WeChat merchants don’t care whether the buyer on the other side of the screen is an adult or not, as long as the money is paid, the goods will be shipped, and the verification of whether the buyer is an adult or not is useless.
In order to promote the standardized development of the vape industry and maintain the physical and mental health of young people, regulatory measures need to be further refined. First of all, e-commerce platforms, social platforms, etc. Information screening and monitoring capabilities should be strengthened. Relevant departments should strengthen the supervision of vape online sales channels, and severely punish e-commerce platforms and sellers who refuse to implement the vape "online ban" in accordance with the law; secondly, further investigate vape advertisements published through the Internet, clean up and block vape and related products keyword search. In addition, efforts must be made to publicize the dangers of vape, guide young people to reject the temptation of fake trends, and prevent them from becoming "new smokers" because of their curiosity about vape and the pursuit of "trends".
Prohibiting online sales is very difficult. Before the arrival of clear laws and regulations, these violators or individuals are usually punished with warnings. Such penalties have no deterrent effect on violators.
In addition to the weak deterrent effect, the cost of online sales is also very low. In order to make their products more concealed, many merchants will create their own brands through OEMvape or OEM e-liquid. When this brand is punished After that, they can easily switch to another brand to continue selling.
Of course, more people are selling counterfeit brand vape, because the price of brand vape is high, through counterfeiting, counterfeit brand vape can be created at a very low cost, and huge profits can be obtained through online sales. Therefore, no one does the business that loses money, and someone does the business of beheading, let alone a product with such a high profit, its profit can already force the sale of drugs, but the relative punishment is very different.
Judging from the ban on the sale of vape on the Internet in the past few years, it seems that no good results have been obtained. Therefore, if you want to solve the problem of online vape sales, you must start with punishment measures, that is, strict laws and regulations, otherwise the situation of online sales will be difficult to improve.
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